Mijn Mondiale Mening
Het boek ‘De conversation manager‘ van Steven Van Belleghem lag al een tijdje te blinken op m’n bureau. Binnen de sector waarin ik werk is het een ‘must read’. Ik kon er dus niet omheen. Het …
Lees verder “‘De conversation manager’ (2010) door Steven Van Belleghem”
To target the market of young people in Stockholm, McDonald’s created an interactive outdoor game with mobile phones called Pick N’ Play. If you were passing by with a mobile phone, you could use it a controller for a paddle game on their billboard. Players who lasted 30 seconds won a coupon for a free …
Lees verder “The Interactive Billboard of McDonald’s Pick N’ Play”
In Turkey, a mobile company called Turkcell recently held a competition on Twitter. They had a giftbox with a free mobile phone. The box was covered with post-its. Players had to post the text on the post-it in order to remove it. The player to remove the last post-it won the phone. This simple idea …
Lees verder “Turkcell Twitter contest is simple yet brilliant”
To celebrate the International Day of Friendship, Coca-Cola planted special vending machines that sold 2 Coke bottles for the price of one. Only one catch: standing at over 3 meters tall, you’d need help from a buddy to reach the slot; afterwards you could share the drinks. And isn’t that what friendship is all about? :)
Who still needs a web-shop? Stipple recognizes your product in a picture and attaches the price-tag and product information. Shopping for that one celeb outfit has never been easier!
