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The Interactive Billboard of McDonald’s Pick N’ Play

McDonald's Pick N' Play

McDonald's Pick N' Play

To target the market of young people in Stockholm, McDonald’s created an interactive outdoor game with mobile phones called Pick N’ Play. If you were passing by with a mobile phone, you could use it a controller for a paddle game on their billboard. Players who lasted 30 seconds won a coupon for a free snack at the nearest golden arches.