McDonald's Pick N' Play

To tar­get the mar­ket of young peo­ple in Stock­holm, McDonald’s cre­at­ed an inter­ac­tive out­door game with mobile phones called Pick N’ Play. If you were pass­ing by with a mobile phone, you could use it a con­troller for a pad­dle game on their bill­board. Play­ers who last­ed 30 sec­onds won a coupon for a free snack at the near­est gold­en arch­es.

Gepubliceerd door Stijn Vogels

Natural born probleemoplosser met een oog voor usability, design, trends en details. Professioneel bezig met letterwoorden als SEO, SEA, SMO, DIY en CYA.