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Turkcell Twitter contest is simple yet brilliant

Turkcelltweet

Turkcelltweet

In Turkey, a mobile company called Turkcell recently held a competition on Twitter. They had a giftbox with a free mobile phone. The box was covered with post-its. Players had to post the text on the post-it in order to remove it. The player to remove the last post-it won the phone. This simple idea generated 56.000 tweets with the #turkcelltweet hashtag in 7 days, and reached about 2 million people.