Auteur Cal Newport, van o.a. Deep Work, spreekt zich uit over het gebruik en misbruik van social media. Voor persoonlijk gebruik zie ik zeker het nut van sociale media. Maar om je professioneel te profileren zijn er duidelijke grenzen die je best erkent.
You’re deluding yourself if you think that Twitter messages, posts, and likes are a productive use of your time. […] If you’re serious about making an impact in the world, power down your smartphone, close your browser tabs, roll up your sleeves and get to work.
A dedication to cultivating your social media brand is a fundamentally passive approach to professional advancement. It diverts your time and attention away from producing work that matters and toward convincing the world that you matter. The latter activity is seductive, especially for many members of my generation who were raised on this message, but it can be disastrously counterproductive.
As you become more valuable to the marketplace, good things will find you. […] You don’t need social media’s help to attract them.