Cal Newport over social media grenzen

Cal New­port, auteur van o.a. Deep Work, spreekt zich uit over het gebruik en mis­bruik van social media. Voor per­soon­lijk gebruik zie ik zek­er het nut. Maar om je pro­fes­sioneel te pro­fil­eren zijn er duidelijke gren­zen die je best erkent.

You’re delud­ing your­self if you think that Twit­ter mes­sages, posts and likes are a pro­duc­tive use of your time. […] If you’re seri­ous about mak­ing an impact in the world, pow­er down your smart­phone, close your brows­er tabs, roll up your sleeves and get to work.

A ded­i­ca­tion to cul­ti­vat­ing your social media brand is a fun­da­men­tal­ly pas­sive approach to pro­fes­sion­al advance­ment. It diverts your time and atten­tion away from pro­duc­ing work that mat­ters and toward con­vinc­ing the world that you mat­ter. The lat­ter activ­i­ty is seduc­tive, espe­cial­ly for many mem­bers of my gen­er­a­tion who were raised on this mes­sage, but it can be dis­as­trous­ly coun­ter­pro­duc­tive.

As you become more valu­able to the mar­ket­place, good things will find you. […] You don’t need social media’s help to attract them.