The Coca-Cola Friendship Machine: viral vending done right!

To cel­e­brate the Inter­na­tion­al Day of Friend­ship, Coca-Cola plant­ed spe­cial vend­ing machines that sold 2 Coke bot­tles for the price of one. Only one catch: stand­ing at over 3 meters tall, you’d need help from a bud­dy to reach the slot; after­wards you could share the drinks. And isn’t that what friend­ship is all about? :)

Mean­while, arch ene­my Pep­si­Co respond­ed with a sim­i­lar idea, but their Pep­si­Co Social Vend­ing was a bit more com­pli­cat­ed.