The Laws that rule the World

Law of Mechanical Repair: After your hands become coated with grease, your nose will begin to itch and you’ll have to pee. Law of Gravity: Any tool, nut, bolt, screw, when dropped, will roll to the least accessible corner. Law of Probability: The probability of being watched is directly proportional to the stupidity of your …

The Interactive Billboard of McDonald’s Pick N’ Play

To target the market of young people in Stockholm, McDonald’s created an interactive outdoor game with mobile phones called Pick N’ Play. If you were passing by with a mobile phone, you could use it a controller for a paddle game on their billboard. Players who lasted 30 seconds won a coupon for a free …

Turkcell Twitter contest is simple yet brilliant

In Turkey, a mobile company called Turkcell recently held a competition on Twitter. They had a giftbox with a free mobile phone. The box was covered with post-its. Players had to post the text on the post-it in order to remove it. The player to remove the last post-it won the phone. This simple idea …