James Whittaker: “Why I left Google”

Former Google employee James Whittaker tells the story of how he saw the search giant change from “a technology company that empowered its employees to innovate” to “an advertising company with a single corporate-mandated focus.” This refocussing towards advertising has been obvious for a long time of course. Whittaker’s comments on the social platforms are …

The Laws that rule the World

Law of Mechanical Repair: After your hands become coated with grease, your nose will begin to itch and you’ll have to pee. Law of Gravity: Any tool, nut, bolt, screw, when dropped, will roll to the least accessible corner. Law of Probability: The probability of being watched is directly proportional to the stupidity of your …

The Interactive Billboard of McDonald’s Pick N’ Play

To target the market of young people in Stockholm, McDonald’s created an interactive outdoor game with mobile phones called Pick N’ Play. If you were passing by with a mobile phone, you could use it a controller for a paddle game on their billboard. Players who lasted 30 seconds won a coupon for a free …