Crystal Knows, or: how to get your message across to me

A couple of weeks ago Crystal Knows was launched. Naturally I signed up for the beta. What does it do? “Crystal tells you the best way to communicate with any prospect, customer, or coworker based on their unique personality. Crystal analyzes public data to tell you how you can expect any given person to behave, how he …

How to Learn from Your Successes (response to Copyblogger)

Last year, Copyblogger disabled the comments on their blog. That’s unfortunate, because I find their podcast The Lede really interesting. In their latest episode, they discussed the How to Learn from Your Successes. This is my opinion on their latest episode, 25 minutes in, while at the same time vacuum cleaning my living room. It sounds …

James Whittaker: “Why I left Google”

Former Google employee James Whittaker tells the story of how he saw the search giant change from “a technology company that empowered its employees to innovate” to “an advertising company with a single corporate-mandated focus.” This refocussing towards advertising has been obvious for a long time of course. Whittaker’s comments on the social platforms are …