Former Google employee James Whittaker tells the story of how he saw the search giant change from “a technology company that empowered its employees to innovate” to “an advertising company with a single corporate-mandated focus.” This refocussing towards advertising has been obvious for a long time of course.
Whittaker’s comments on the social platforms are what struck me most.
Sharing was not broken. Sharing was working fine and dandy, Google just wasn’t part of it. People were sharing all around us and seemed quite happy.
A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.”
Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.
My thoughts exactly.