Former Google employee James Whittaker tells the story of how he saw the search giant change from “a technology company that empowered its employees to innovate” to “an advertising company with a single corporate-mandated focus.” This refocussing towards advertising has been obvious for a long time of course.
Whittaker’s comments on the social platforms are what struck me most.
Sharing was not broken. Sharing was working fine and dandy, Google just wasn’t part of it. People were sharing all around us and seemed quite happy.
A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.”
Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.
My thoughts exactly.
Zeker wel. En dat is ook logisch lijkt me, niet? Google ziet dat wat ze deden niet goed was en dat ze dus ook aan de bak moesten. Een nieuw social netwerk, nee. Eerder een sociale laag over al hun diensten. En dat lukt ze toch vrij aardig.
Yup. Social is people and my people are in my subnetworks at Twitter and Plus. 100% akkoord met +Arvid Bux day Google nu méér doet. Een sociale laag over search en content die me zeer bevalt.