Searchmetrics ranking factorsDe gek­ende SEO-tool Search­metrics spamde m’n mail­box met een whitepa­per van SEO fac­toren voor 2017. Alti­jd inter­es­sant om te lezen hoe zij de zoek­ma­chines zien veran­deren. Dus maakt ik alvast een samen­vat­ting van de ker­nele­menten, zow­el voor mezelf als collega’s in sec­tor van online mar­ket­ing.

  1. Ranking factors

    Uni­ver­sal­ly applic­a­ble rank­ing fac­tors are a thing of the past. This is due to the devel­op­ment and appli­ca­tion of Machine Learn­ing algo­rithms.

  2. User Intent

    The main task for SEOs and online mar­keters today is the cre­ation of rel­e­vant con­tent that is tar­get­ed towards the spe­cif­ic user inten­tion. The most rel­e­vant con­tent ulti­mate­ly depends on the users intent and what peo­ple are look­ing for.

  3. Technical

    Tech­ni­cal fac­tors remain a pre­req­ui­site for good rank­ings. Fac­tors such as load­ing time, file size, HTTPS encryp­tion (for shops), inter­nal links, page archi­tec­ture and mobile-friend­li­ness are ele­men­tary pieces of this puz­zle. In gen­er­al: per­fect tech­ni­cal imple­men­ta­tion lays the foun­da­tion for break­ing into the top 20.

  4. Signals

    User sig­nals give Google direct feed­back on how sat­is­fied peo­ple are with con­tent. Google has access to a gigan­tic quan­ti­ty of data, and can use its exten­sive range of prod­ucts for high­ly effec­tive mea­sure­ment and eval­u­a­tion of these sig­nals. For exam­ple: user behav­ior on the search results page (Click rate, bounce rate, any fur­ther clicks etc.), Google Chrome Brows­er, Google Ana­lyt­ics, Android, AdWords, AdSense, Prod­uct List­ing Ads, etc. This data pro­vides Google with high­ly effi­cient mea­sure­ments, enabling it to gauge how hap­py a user is with a result.

  5. Links

    Back­links do remain a part of the algo­rithm, but they are now just one of many con­tribut­ing fac­tors and no longer the dri­ving force push­ing web­pages to the top of Google’s rank­ings.

  6. Real-time

    The eval­u­a­tion of a website’s rel­e­vance is now based on the com­plex inter­play of hun­dreds of fac­tors, each of which is assigned its own flex­i­ble weight­ing. And this all hap­pens in real time.

Gepubliceerd door Stijn Vogels

Natural born probleemoplosser met een oog voor usability, design, trends en details. Professioneel bezig met letterwoorden als SEO, SEA, SMO, DIY en CYA.

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