My invite for Little Monsters arrived earlier today, so I created a profile and had a look around. At the moment the content is very heavily focussed around Lady Gaga herself. Since the platform is still closed for now, here is a look at the current homepage.
In my opinion the platform is a sort of mix between Facebook (features), Pinterest (design) and Tumblr (audience). You get all the familiar features that exist elsewhere: sharing of content (photo’s, videos, discussions and news). Furthermore, you’re able to see hot topics, what your friends have posted, or just the latest and greatest.
With registrations also comes a personal e-mail address, tied into Google Apps. Everything worked out of the box when I tried it. Remains to be seen how this platform can be leveraged. And more importantly: to what cause?