Tim Cook

Het is drie jaar gele­den sinds Tim Cook bij Apple het roer over­nam van Steve Jobs. NYT maak­te een uit­ge­breid portret van het soort lei­der dat Cook wil zijn.1Matt Rich­tel en Bri­an X. Chen­june, Tim Cook, Mak­ing Apple His Own, The New York Times, 15 juni 2014.

If Mr. Jobs was the heart and soul of the com­pa­ny, Mr. Cook seems to be try­ing to cast him­self as a dif­fer­ent sort of leader. His Twit­ter feed is a mash-up of Apple hoopla and cheer­ful pro­mo­tion of human rights and envi­ron­men­tal­ism. He wrote an opin­ion piece in The Wall Street Jour­nal in sup­port of pro­posed fed­er­al leg­is­la­tion pro­tect­ing gay, les­bian and trans­gen­der work­ers. […] Mr. Cook is amass­ing a cre­ative brain trust, accord­ing to Bono, the lead singer of the band U2, who befriend­ed Mr. Jobs and worked close­ly with him and Apple’s team on devel­op­ing a U2-brand­ed iPod, as well as on char­i­ta­ble work in Africa. Mr. Cook is not say­ing “I’m here to replace him,” said Bono, who is a man­ag­ing direc­tor and co-founder of the ven­ture cap­i­tal firm Ele­va­tion Part­ners. “He’s say­ing, ‘I’ll try to replace him with five peo­ple.’ It explains the acqui­si­tion of Beats.”

Ook het effect van zijn lei­der­schap en visie op de aan­deel­houd­ers van Apple komt ter sprake.

Investors have clam­ored for Apple wiz­ardry — a much-antic­i­pat­ed iWatch or iTV, per­haps. To these crit­ics, Mr. Cook is unin­spir­ing, his social views win­dow dress­ing, when what they want is mag­ic. […] If Apple makes an iWatch and sells 10 mil­lion units in the first year, it would add a mere 50 cents to its earn­ings per share, bare­ly a sin­gle per­cent­age point. […] “Most peo­ple would say, if you sell 10 mil­lion units of some­thing that would be incred­i­ble,” Mr. Sac­conaghi said. But not so with Apple. “There are very few things that could move the nee­dle,” he added.

Een bij­zon­der lang artikel, maar zek­er inter­es­sant om te lezen.


Gepubliceerd door Stijn Vogels

Natural born probleemoplosser met een oog voor usability, design, trends en details. Professioneel bezig met letterwoorden als SEO, SEA, SMO, DIY en CYA.

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