Mooks like Microsoft just bought Skype from it’s previous owner for €6 billion ($8 billion). I guess they are following the age-old mantra of: “If you can’t build it, buy it.” I wonder wonder what will come next. And also: if and how it will generate money. Skype may be one of the most widely …
Tag archieven: English
The Coca-Cola Friendship Machine: viral vending done right!
To celebrate the International Day of Friendship, Coca-Cola planted special vending machines that sold 2 Coke bottles for the price of one. Only one catch: standing at over 3 meters tall, you’d need help from a buddy to reach the slot; afterwards you could share the drinks. And isn’t that what friendship is all about? :)
Stipple: photo tagging for publishers
Who still needs a web-shop? Stipple recognizes your product in a picture and attaches the price-tag and product information. Shopping for that one celeb outfit has never been easier!
Social Media Day in Antwerp @ June 30th!
The 2010 version was such a great success that Mashable is organising a 2nd Social Media Day in Antwerp. Who’s interested in joining me? FYI: the official hashtag for the day will be #smdaybe.
The Future of Advertising: integrated approach
I must says Mark Suster makes some valid points here. Advertising is moving towards an integrated approach on multiple platforms and levels, some of which might not even exist yet.