Focus tips van stresscoach Paul Koeck

Herkenbaar stukje in De Standaard van stresscoach Paul Koeck over hoe je best omgaat met stress op het werk. 1Goele de Cort, Het wapen tegen stress? Focus, De Standaard, 21-22 januari 2017, p. E10. Heel wat van die tips pas ik al jaren toe, met wisselend succes. De beschrijvingen vond ik treffend genoeg om te delen.

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Trump cartoons met snedige reacties

Nog drie dagen tot de inauguratie van Donald Trump als 45ste president van de Verenigde Staten. Voor veel progressieven is dat geen datum om naar uit te kijken. Sommige creatievelingen vertalen dit ongenoegen op de manier die hen het beste ligt, in de vorm van cartoons. Dit is een bundeling van de grappigste exemplaren.

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“Why time management is ruining our lives”

Is time management, het vermogen om de tijd effectief en productief te gebruiken, een pluspunt of eerder een kwaal? Eén mogelijk antwoord op die vraag hoorde ik in de Long Reads podcast van The Guardian. 1Oliver Burkeman, Why time management is ruining our lives, The Guardian, 22 december 2016. Daarin komen de ervaringen en meningen aan bod van o.a. Merlin Mann, Charles Duhigg en Frederick Winslow Taylor.

As with Inbox Zero, so with work in general: the more efficient you get at ploughing through your tasks, the faster new tasks seem to arrive.

Paradox van de productiviteit

De paradox van de productiviteit. Door de lat te verhogen zet men zichzelf onder druk steeds meer druk. Wat dat betreft kan je een interessante vergelijking maken.

There is a historical parallel for all this: it’s exactly what happened when the spread of “labour-saving” devices transformed the lives of housewives and domestic servants across Europe and North America from the end of the 19th century. Technology now meant that washing clothes no longer entailed a day bent over a mangle; a vacuum-cleaner could render a carpet spotless in minutes.

Yet as the historian Ruth Cowan demonstrates in her 1983 book More Work for Mother, the result, for much of the 20th century, was not an increase in leisure time among those charged with doing the housework. Instead, as the efficiency of housework increased, so did the standards of cleanliness and domestic order that society came to expect. Now that the living-room carpet could be kept perfectly clean, it had to be; now that clothes never needed to be grubby, grubbiness was all the more taboo. These days, you can answer work emails in bed at midnight. So should that message you got at 5.30pm really wait till morning for a reply?

Productieve vrije tijd

Ook vrije tijd moet productief zijn, want anders is je leven niet “nuttig”.

One of the sneakier pitfalls of an efficiency-based attitude to time is that we start to feel pressured to use our leisure time “productively”, too – an attitude which implies that enjoying leisure for its own sake, which you might have assumed was the whole point of leisure, is somehow not quite enough. We find ourselves travelling to unfamiliar places not for the sheer experience of travel, but in order to add to our mental storehouse of experiences, or to our Instagram feeds. We go walking or running to improve our health, not for the pleasure of movement; we approach the tasks of parenthood with a fixation on the successful future adults we hope to create.

In his 1962 book The Decline of Pleasure, the critic Walter Kerr noticed this shift in our experience of time: “We are all of us compelled to read for profit, party for contracts, lunch for contacts … and stay home for the weekend to rebuild the house.” Even rest and recreation, in a culture preoccupied with efficiency, can only be understood as valuable insofar as they are useful for some other purpose – usually, recuperation, so as to enable more work. (Several conference guests mentioned Arianna Huffington’s current crusade to encourage people to get more sleep; for her, it seems, the main point of rest is to excel at the office.)

Trump, de bange bullebak

Geen week gaat voorbij zonder Twitter kwakkel van Donald Trump. Deze week was het zijn kritiek op de politiek-geladen uitspraak van Meryl Streep tijdens de Golden Globes. Zijn overdreven en vulgaire taalgebruik zou gebaseerd zijn op eigen zwakte, zo schrijft Eugene Robinson in The Washington Post. 1Eugene Robinson, What Trump is really saying in his tweets: I’m weak, Washington Post, 9 januari 2017.

Streep was hardly the first critic to attack Trump for that “performance,” and she won’t be the last. But Trump must have stewed about it all night, because he rose to tweet his response early in the morning, calling her “over-rated” and “a Hillary [Clinton] flunky who lost big.”

I don’t have to defend Streep or [Serge] Kovaleski — both can take care of themselves. But Trump’s knee-jerk reaction is worthy of comment because it is so typical. The man who is about to become president is enveloped by a shell of self-regard that at first seems armor-like but turns out to be delicate and brittle.

[…] He shows nothing but high regard for anyone who says anything nice about him. Thus, he calls Russian President Vladimir Putin “very smart” and quotes him approvingly, despite the fact that intelligence officials say Russia actively meddled in our electoral process.

I don’t believe Trump’s tweets are part of some sophisticated strategy to draw attention from other events and topics. To me, this looks like simple action and reaction. When someone criticizes him publicly in a way that threatens his stature, he seems compelled to hit back. He can’t seem to ignore any slight.

That’s a sign of weakness, not strength — as Putin and other world leaders surely have figured out.

SEO factoren in 2017, volgens Searchmetrics

De gekende SEO-tool Searchmetrics spamde m’n mailbox met een whitepaper van SEO factoren voor 2017. Altijd interessant om te lezen hoe zij de zoekmachines zien veranderen. Dus maakt ik alvast een samenvatting van de kernelementen, zowel voor mezelf als collega’s in sector van online marketing.

Ranking factors

Universally applicable ranking factors are a thing of the past. This is due to the development and application of Machine Learning algorithms.

User Intent

The main task for SEOs and online marketers today is the creation of relevant content that is targeted towards the specific user intention. The most relevant content ultimately depends on the user’s intent and what people are looking for.

Technical

Technical factors remain a prerequisite for good rankings. Factors such as loading time, file size, HTTPS encryption (for shops), internal links, page architecture and mobile-friendliness are elementary pieces of this puzzle. In general: perfect technical implementation lays the foundation for breaking into the top 20.

Signals

User signals give Google direct feedback on how satisfied people are with content. Google has access to a gigantic quantity of data, and can use its extensive range of products for highly effective measurement and evaluation of these signals. For example: user behaviour on the search results page (Click rate, bounce rate, any further clicks etc.), Google Chrome Browser, Google Analytics, Android, AdWords, AdSense, Product Listing Ads, etc. This data provides Google with highly efficient measurements, enabling it to gauge how happy a user is with a result.

Links

Backlinks do remain a part of the algorithm, but they are now just one of many uting [sic] factors and no longer the driving force pushing webpages to the top of Google’s rankings.

Real-time

The evaluation of a website’s relevance is now based on the complex interplay of hundreds of factors, each of which is assigned its own flexible weighting. And this all happens in real time.