Cellcom ad from Israël

This adver­tise­ment for Cell­com, an Israeli cell­phone firm, show­ing sol­diers play­ing foot­ball over the West Bank bar­ri­er, has sparked cries of bad taste and prompt­ed Arab law­mak­ers to demand it be tak­en off the air. Cell­com defends ad, crit­ics say it demon­strates alien­ation.

Response

Haaretz describes the nation­al and inter­na­tion­al response.

Some have even start­ed cre­at­ing par­o­dies.