Sponsoring for Blog Marketing & Advertorials
This page explains the possibilities of advertising on Aardling.com. The blog was established in 2003 by Stijn Vogels. The range of topics is vast: op-eds on current events and culture, latest developments in science and technology, but also lifestyle and entertainment. Opportunities are myriad. There are several hundred articles for each topic and more published every day.
Audience Numbers
As a marketeer, you are probably most interested in the monthly figures this blog generates. Here is some hard data to get you started. Further insights are available upon request.
- 25.000 unique visitors per month
- 50% from Belgium, 25% Netherlands, 20% United States.
- 33 comments per month (based on a 12-month average).
WordPress statistics for December 2011. (Note: data for Dec 29th is incomplete.)
Google Analytics for December 2011. (Range: Nov 28 to Dec 28)
We also maintain an active presence on social networks.
- 1.200 Twitter followers
- 1.500 Google+ circlefriends
- 250 readers of the RSS feed
- A Klout score of “over 9.000!”
- Only 10 Facebook subscribers #sadpanda
Social media advertising is an exclusive extra. Contact us for going rates.
Content Opportunities
What am I looking for? Here are some examples of interesting content opportunities. Keep in mind that we give a personal opinion each topic and do not just copy your press release but will investigate the background of your project.
- Hands-on reviews of gadgets, films, games, books, music.
- Personal opinion on fashion, food, travelling, events.
There are many ways to display your advertisment, depending on the type, duration and scope of your proposal.
- Advertorial (sponsored post or review)
- Banner in sidebar or footer (125x125px)
- Ad placement on entire website, homepage or topic
- Appearance under articles in RSS feed
- Advertising for 1 or 3 months at a time
Advertorial Examples
Although not often, I do sometimes write ‘sponsored’ stories. Here is an overview of advertorials published over the past years, with indication of agency and supplier.
- Dec 2004: Blog of the Week (for Clickx Magazine).
- Oct 2010: test of the Duracell myGrid wireless charger (by Porter Novelli for Duracell).
- May 2011: Blogger dinner at The Cube (by PRide for Electrolux).
- Jun 2011: Party weekend in Cape Town, South Africa (by isobar for J&B/Diageo).
- Aug 2011: Sneak peak at the Samsung Galaxy Tab 10.1 (for Samsung).
- Aug 2011: Test a race simulator and win a VIP visit to the F1 GP of Belgium (by VO!CE Agency for Pirelli).
- Oct 2011: Testdrive of the Michelin winter tires on a racetrack in Nijvel (by BuzzParadise for Michelin).
- Oct 2011: Testdrive of new electric vehicles (by Adhese for Renault).
- Dec 2011: Review of the new Duracell mobile battery pack (by Porter Novelli for Duracell).
A careful choice of topics ensures the subject of these posts interests myself as well as the established readership. It can take years to build loyal readership, but only one mistake to lose them.
Our Mission
You may be interested to know that all advertising profits are donated to a good cause. This personal choice comes from a need to give something back. Here are the organisations we’ve supported during recent years.
- What started out as an annual tradition to buy Unicef Christmas cards turned into the first sponsorship. In 2009 they received € 83 and in 2010 that number had grown to € 310.
- In 2011 we gathered € 650+ for Wikipedia and Music For Life.
- The plan for 2012 is to have one good cause per month, starting with Amnesty International, SOS Kinderdorpen and WWF. The other months are still open for debate.
These organisations really appreciate your support. Feel free to click on ads, but only if you’re actually interested.
Work With Us!
- Are you convinced that you can offer a win-win situation?
- Do you want to bounce advertorial ideas back and forth?
- Don’t hesitate, just contact us today!