Sponsoring for Blog Marketing & Advertorials

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Blog marketing

This page explains the possibilities of advertising on Aardling.com. The blog was established in 2003 by Stijn Vogels. The range of topics is vast: op-eds on current events and culture, latest developments in science and technology, but also lifestyle and entertainment. Opportunities are myriad. There are several hundred articles for each topic and more published every day.

Audience Numbers

As a marketeer, you are probably most interested in the monthly figures this blog generates. Here is some hard data to get you started. Further insights are available upon request.

  • 25.000 unique visitors per month
  • 50% from Belgium, 25% Netherlands, 20% United States.
  • 33 comments per month (based on a 12-month average).
Aardling statistics

WordPress statistics for December 2011. (Note: data for Dec 29th is incomplete.)

Aardling analytics

Google Analytics for December 2011. (Range: Nov 28 to Dec 28)

We also maintain an active presence on social networks.

  • 1.200 Twitter followers
  • 1.500 Google+ circlefriends
  • 250 readers of the RSS feed
  • A Klout score of “over 9.000!”
  • Only 10 Facebook subscribers #sadpanda

Social media advertising is an exclusive extra. Contact us for going rates.

Content Opportunities

What am I looking for? Here are some examples of interesting content opportunities. Keep in mind that we give a personal opinion each topic and do not just copy your press release but will investigate the background of your project.

There are many ways to display your advertisment, depending on the type, duration and scope of your proposal.

  • Advertorial (sponsored post or review)
  • Banner in sidebar or footer (125x125px)
  • Ad placement on entire website, homepage or topic
  • Appearance under articles in RSS feed
  • Advertising for 1 or 3 months at a time

Advertorial Examples

Although not often, I do sometimes write ‘sponsored’ stories. Here is an overview of advertorials published over the past years, with indication of agency and supplier.

Clickx logo Duracell logo Electrolux logo JB logo Samsung logo Pirelli logo Michelin logo Renault logo

A careful choice of topics ensures the subject of these posts interests myself as well as the established readership. It can take years to build loyal readership, but only one mistake to lose them.

Our Mission

You may be interested to know that all advertising profits are donated to a good cause. This personal choice comes from a need to give something back. Here are the organisations we’ve supported during recent years.

Unicef logo Wikipedia logo Music For Life logo Amnesty International logo SOS Kinderdorpen logo WWF logo

  • What started out as an annual tradition to buy Unicef Christmas cards turned into the first sponsorship. In 2009 they received € 83 and in 2010 that number had grown to € 310.
  • In 2011 we gathered € 650+ for Wikipedia and Music For Life.
  • The plan for 2012 is to have one good cause per month, starting with Amnesty International, SOS Kinderdorpen and WWF. The other months are still open for debate.

These organisations really appreciate your support. Feel free to click on ads, but only if you’re actually interested.

Work With Us!

  1. Are you convinced that you can offer a win-win situation?
  2. Do you want to bounce advertorial ideas back and forth?
  3. Don’t hesitate, just contact us today!

Yessss! I so want to work with Aardling.com :-)